The importance of data as an enterprise asset is now well understood. On any given day it seems we hear about the latest innovations in Big Data and how world-class organizations are mining vast troves of data to obtain actionable intelligence, leading to deep customer insights, improved business processes and higher profits.
While there is no doubt that Big Data is here to stay and is a reality that many organizations need to deal with, Gartner’s well known "Hype Circle" places Big Data at or around the "Peak of Inflated Expectations." . . .
Read the full article here: 5 Reasons a "Data First" Strategy Works