Big Data is becoming increasingly too large and complex and, as a result, has become difficult for businesses to work with using simple management tools. In most cases, data sets have have grown so large that it has become problematic for enterprises to capture the data, store it, search for it, share it and analyze it. As Big Data continues to grow, it's that much more important for businesses to analyze the quality of the data itself to make sure it's actually fit for intended uses in operations, including decision making and planning.
If you are looking to solve the Big Data problem, begin by reading this article from Chief Strategy Officer, Rex Ahlstrom, in Corp! Magazine on why data quality is essential in the solution.